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Adler University Rebrand Implementation
In October 2025, Adler University, a non-profit graduate institution offering degrees in psychology, rebranded utilizing the services of Takt, a Canadian branding agency.
I worked with the AVP of Communications and Marketing to provide feedback during the rebrand process. Then, when the rebrand was launched, I was handed the reigns to implement the new design system across Adler's print and digital collateral.
Step 1: Logo Design Exploration
The client wanted to lean into the rocket imagery evoked by the idea of thrust. I explored simple shapes that would scale well while still reading as a rocket taking off.
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