Book Cover: The Democratization of the Private Market
In September 2021, while working at WunderLand Studio, I designed this book cover from concept to completion. The design work included iterations of the cover layout, color and font choice, and creating the "Secret Sauce" packet image using photos I took in my kitchen and stock imagery of the currency symbols.
Programs used: Adobe Illustrator, InDesign, and Photoshop, and Cinema 4D.
The book, published on October 25, 2021, is available for purchase on Amazon.
Secret Sauce Packet
Move the slider to see the transformation from a take-out ketchup packet on a cutting board in my kitchen to the "secret sauce" of private markets.
The packet design and compositing were done in Adobe Photoshop. The spilled currency was created in Cinema 4D.
Inspiration + Iterations
Using the design inspiration provided by the client, "The World's Best Buyer Persona" by Stormie Andrews, I began with a few layout options. Once we settled on a direction, I refined the design and prepared the file for print.
Final Print File
Once the final design was approved, I prepared the print file using the template provided by the client's publisher.
