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Collective Liquidity Launch
Collective Liquidity, a finance start-up, hired WunderLand Studio to create concepts for their website launch along with a brand cheat sheet as a quick reference for future projects.
As the Senior Creative Lead, I was tasked with creating three concepts, then refining the chosen direction.
3 Concepts
Working with copywriters and within the client's brand guidelines, I designed three different concepts evoking different feelings.
Click an image to see the full design.
Launch Page and Brand Cheat Sheet
With a direction chosen, the copywriter and I set about refining the idea. I tightened the design and updated it with the new headline.
When that was completed, I used the image styling and choice to create a brand cheat sheet for the client's future use.
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