2026 Adlerian Summit Event Design

Each year, Adler University's Center for Adlerian Practice and Scholarship hosts the Adlerian Summit. The summit has a different theme each year and brings together Adlerian scholars from around the world for a day of learning, connection, and community.

I was tasked with creating and implementing this year's summit design utilizing the university's new branding and the theme of the healing power of laughter.

Mood Board and Design Exploration

Inspired by the theme of "Courage to Laugh: Adlerian Psychology and the Art of Humour," I created a mood board focused on classic comedy show posters. A visual style quickly emerged showcasing bright colors and a cut-out image style.

Mood Board

Design Exploration

Event Brand Cheat Sheet

After receiving approval from the project stakeholders on the visual direction, I created a brand cheat sheet for the event to share with designers as a jumping off point.

I used a combination of colors from Adler's secondary palette, the yellow and light gray, with two even specific colors, the bright blue and bright orange (a more saturated version of Adler's brand orange). All the body copy used was Adler's brand font, Satoshi, while the display font was specific to the event.

2026-AAR-adlerian-summit-design-concepts_reference-sheet.jpg

Asset Design

With the cheat sheet done, I designed the poster for the summit. I shared those assets with a freelance designer, Kevin Rieg, to create the social media announcement, and with NoLimit Creative, a design as a service agency, to design a t-shirt.

Kevin and NLC provided multiple versions of their designs which we further refined under my art direction and the creative direction of Avi Prasad.

I also designed a saddle-stitched program booklet that contained the event's agenda and speaker biographies.